For many Head Golf Professionals, it’s all too easy to be stuck in the office. Their time is pulled in so many different directions that they don’t have time to teach and increase their revenue. Today we talk about how to balance the demands of a head professional and growing a thriving coaching business.
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Besides time, a major objection that Head Professionals face are the expectations of a GM that thinks their job is to run the business. Playing golf and teaching are afterthoughts.
When Pete started blocking off a tee time a couple days a week for members to get out on the golf course with him, the results were staggering. Not only did he increase his teaching revenue, he was able to show his GM that members he played golf with spent on average, three times as much money at the club.
If you’re a Head Professional, members want to play golf with you. It gives them a chance to not only improve their game but, open up about their experience at the Club as well.
So how does Pete go about scheduling lessons? Aside from making weekly tee times, he gives members no more than two options that he can fit it in. He maintains that if they really want to work with you, they will. It’s important to guard your time.
The golf season at the Sonnenalp Club runs from mid-April through October. With such a short season, Pete had to get creative in how he keeps his junior golfers engaged year-around. After clearing out the furniture in the men’s locker room, he set up an indoor practice facility with a launch monitor and putting green. He now runs a series of six-week junior programs throughout the winter to keep his players engaged.
His Assistants love it too. They’ve been able to hone their coaching skills and add to their bottom line.
In just four short years, Pete has grown his teaching revenue more than ten-fold. It’s a win-win for everyone. He’s making more money, growing the game, members are spending more at the Club and he’s still able to strike a healthy work-life balance.
For more insight from Pete Roach, give this week’s edition of the Golf in the Life of podcast a listen above.
If you want to get in touch with Pete, you can reach him at firstname.lastname@example.org