Are you tired of low open rates?
Feeling like every time you send an email you’re simply annoying your students.
It’s time to get your students attention and create some additional revenue.
The first thing that you need to understand is that you students inbox is flooded with with emails. They’re not going to open it just because they recognize your name.
So the question you need to answer is
would you rather hear from a company / business or an old friend that you trust and look forward to hearing.
It always comes down to company logic vs customer logic.
You have to be thinking like the customer. (not you, the company)
Here are a couple tips on becoming the go to resource…
- Stop talking about your list, your subscribers, your students. Write directly to one person. Think of that day when you had a lesson with Scott and talk directly to him. You’re going to connect with more students this way than speaking generally.
- Use a basic copywriting tip. Tell them about the pain / struggle and that you understand. They’re not alone. You’re on their side.
But you’re trying to figure out how to get your emails opened.
Your subject lines just aren’t working.
So here are some really smart ways to increase that open rate.
- Promise something good. Tell them what they’ll learn, how you can help them. Promise something good and people will be excited to see what you have to tell them.
- Use a number. “5 reasons to come out to this weeks clinic” for example.
- Make them curious. If you can make people wonder what you have to say. You’ve got an open.
- Point out mistakes everybody is making and how they could fix it. If you can help them solve one of their best problems they’ll be opening that up as quickly as possible.
- Don’t be clever – GET TO THE POINT. spell it out like it is and be honest. People can spot a phony even in a email subject line.
But how to you write a better body content?
- Keep it short. Edit without sympathy. Long emails are a great reason for people to STOP reading.
- Use the word “you”. You’re writing to one person remember. You’re making it personal.
- Add personality. Use slang and the common expressions. Be yourself.
- Write like you talk. Don’t be stuck using the same grammar your 11th grade teacher demanded. Be yourself. Your only goal is to capture the readers eye and lead them through the content.