Simple mistakes – simple fixes – Better Results
#1 – Unclear headline.
Not only what you do but why I should choose you over your competitors. Gone are the days when you can be generic and rely on being the only option. Competition is fierce and you have to let visitors know you’re the better option. Because you can guarantee they’re going to look at your competitors website as well before making a decision.
Bad = Improving the game for all levels of players
Good = The playing lesson pro in Chicago
#2 – Bad Images.
Your iPhone takes great photos but we’re trying to build a professional, credible visual identity for your business. Don’t make people question the quality of your service because you have bad pictures. Also those classic stock photos. Those aren’t very helpful either. It really is worth investing in professional photography.
Let’s face it. Picking an instructor is personal. And if you don’t have pictures that show you, and where you teach it makes that decision to contact you just a little more difficult.
#3 – Simplify your navigation
You don’t need 8-9 navigation options. (simple is key)
If you want to lower your bounce rate, simplify your navigation. Give visitors clear options on where to go to learn more. Simply try instruction options instead of the 5 types of instruction you give.
#4 – Is there a specific call to action on your home page?
Schedule A Lesson. Join us for a free clinic. Download our guide…
Don’t make people work to figure out what to do if they’re interested. Make it clear and simple. Also having a call to action more than just “contact us” is always more beneficial. Do you have a guide or are you doing a giveaway for a driver? Always good ways to collect email addresses and get potential students involved in your brand.
#5 – Customer logic not Company logic.
Nobody cares what you think about your instruction. They want to know what you can do for them. What do others say about your instruction?
If you can’t figure out what write about – What questions to customers ask you when purchasing your product or service?
The person that can think like their customer (empathy) is the person that has the biggest advantage in marketing.
#6 – Add more content.
Having a home, about, services, and contact just won’t cut it. Be more specific. Talk about how you can help junior golfers get scholarships and then have a case study about how you helped someone from the area do that exact thing.
And if you’re really going for a BIG win – start blogging regularly.