A lot of golf pros are looking to grow.
Hey most you probably are.
So where do you start?
Try some social media? Put out some flyers? Put an ad in a local magazine?
I’ve interviewed quite a few experience pros who are now in the top 100.
And when we talked about the time in their business when they didn’t have enough students.
When they weren’t well known and couldn’t charge upwards of $150 per hour
I found a common theme – Most of them told me about how they ran 2-3 clinics a week
and tried to convert students from those clinics into lessons and programs.
Why is this an effective strategy?
You’re creating a pool of interested leads/prospects.
Clinics are an easy way for people to say yes. It’s less intense and less cost than a private lesson.
Thus an easy way for the student to commit.
Once you have that student then it’s time to get to work.
Don’t expect those students to come clamoring to you asking for lessons and programs.
It’s not that simple. It’s up to you to convert.
It doesn’t have to be that difficult though…
Back in the day it was mail and telephone.
Today we can cut down on the cost.
I would put together a 3-5 email sequence. It’s not about selling – but building a relationship.
Give them more tips and build upon what was taught in the clinic. And subtly offer your help in a one on one manner. (make sure to give them call to actions though. “hit reply” “schedule here” “call me”)
You can either set this up as an auto responder in most email marketing softwares.
Or you can simply load in those students as a specific list and send out broadcasts over a course of several weeks. Yes you can email people for at least 2 weeks. It won’t be annoying.
To go along with it.
I also recommend hitting the phone.
Although not as easy as hitting “send” (although some struggle with that as well)
It dramatically increase the chances of turning that prospect into a student.
The byproduct is you’re also building your email list. You database is one of the most valuable things you have in your business. Being able to build that is one of the most critical aspects of your business.
We talked about building your database and the importance of that in the interview with Scott Seifferlein.