Golf Instructor Interviews.

Jim Hardy: Hit the Next Ball Better (Part 2)

Jim Hardy and Coach Will Robins jump right into marketing; how to build your brand as a coach and what you can do to coach more effectively. Jim shares his twenty-five year process of studying different personality types-with Jennifer Munro, and how he went from making mismanagement to always understanding first why the student is there and how do they learn?

They dive deep into the technicalities of the club face at impact, training before a tournament, getting them out of their own and building confidence.

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Jim Hardy : Hit the Next Ball Better (Part 1)

Jim Hardy, PGA joins Coach Will Robins to share his journey from playing on tour to becoming a coach and creator of The Plane Truth. Hardy was named the National PGA Teacher of the Year in 2007, has been nominated to the Teachers Division of the World Golf Hall of Fame, is ranked in the top 10 on Golf Digest’s list of America’s 50 Greatest Teachers, and has been on the biannual rankings list for more than two decades. And for more than twenty-five years, he has also been on Golf Magazine’s “Top 100 Teachers in America” list.

Jim details the strategy of his teaching and gives an in-depth look at his program. His approach comes from correction instead of creation, meaning it doesn’t matter how a swing looks, improvement comes from what is done at impact. He explains the system of plus and minus, how it helps organize all golf information and creates a language that helps each student find the best solution to having correct, repetitive impact.

Where Golf is Heading

Co-Founder, Coach Will Robins, answers “where do you see recreational golf going in the next 18months?”, and explains how you can create a scaleable business as people start returning to the office and the change in economy impacts the boom during COVID.

He explains how coaches are the solution to maintaining the interest in golf and recruiting the next generation of PGA Professionals. Coaches need to understand their legacy, because the results they’re known for are what people will truly value and continue to pay for. He shares TONS of ideas, stories and examples of coaches embracing the change of the industry and seeing more success in their business and their players.

The New Direction of the Golf Industry (Part 2)

Coach Will Robins and Jay Karen, Chief Executive Officer of NGCOA, jump right back into discussing the new direction of golf. Starting with how facilities should look to Top Golf’s example in order to generate more business by creating fun outside away from the first tee and the countless ways to do so without alienating core customers. They also discuss golf’s lack of culture and connectivity is hurting opportunities for revenue and retention, while giving solutions to capitalize on the increase of new players from the pandemic. This episode is full of options in improving business for Course Managers and Teaching Professionals and how to be more collaborative and effective together.

The New Direction of the Golf Industry

Will Robins sits down with Jay Karen, Chief Executive Officer of National Golf Course Owners Association, to discuss how Teaching Professionals and Course Owners/Managers can align in vision and work together for more effective results.

The NGCOA has three main missions: advocacy, education and a commercial program. He shares feedback from countless owners and their priorities when it comes to the value of teaching professionals. Will and Jay debate how to prove value – correlation vs. causation, is complacency or busyness the culprit to slowing business development. They also talk about how the industry has gotten to its present state and what needs to be done to solve its issues.