I received an email the other day from an assistant professional at a private golf club who had a great question. A question a lot of instructors have to face in their growth cycle, and at the time, it almost seems impossible.

Here’s the email I received..
It is my first year here and my problem is finding members that want to get lessons from me. They have no problem asking one of the other pros that have been there for numerous years. I understand that I am new to the club, but I guess my question is what is the best way to establish some credibility in the teaching industry? I will be leading junior clinics this summer and I already have a teaching program with an 11 year old, but I’m more interested in teaching older individuals. Do you think I just start with juniors and work my way up?
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In part 2 of Brad Redding’s interview a little while back we talked extensively about setting rates, when to think about raising them, and the results.

There was quite a bit of discussion around this, so I wanted to continue to the conversation with some more info.

To kick it off…

I emailed past guest Brian Manzella to get a quick comment on this subject. He had a brilliant response. (thanks Brian!)
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Today we have a great article courtesy of Scott Seifferlein.  A previous guest make sure to listen to his interview here. Take it away Scott. 

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Price does not create an emotional response and almost NOBODY buys on price. So why are over 95% of all golf instructors selling on price???

This month we will highlight the topic of creating an Emotional Based Message for your golf coaching business and why it will make you GOBS of money in 2014.

And don’t think for one minute that there is not GOBS of money out there to be made. In fact, if you can’t make money in the golf industry you have serious problems. You can send me all the hate mail you want. Trust me, you won’t be the first or the last. It’s time to face the music. More money is spent on golf by men than any other industry. Period!
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A lot of golf pros are looking to grow.
Hey most you probably are.

So where do you start?
Try some social media? Put out some flyers? Put an ad in a local magazine?Read More

A lead magnet is something that prospects want and you give to them.

In this specific instance we’re looking at your website.

But it’s not the end goal. It’s the top of the sales funnel and the goal is to convert them into lessons.
So we’re looking to get contact info from visitors to your website. So we can grow your database outside of students.
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