GOLF IN THE LIFE OF - education for golf instructors
Be a better golf instructor. Learn from some of the best in the industry so you can grow your business and become a better coach.
by Tom Stickney
I am often asked by younger teachers how to set up their instructional program(s) in order to create more demand and this is something that is learned. However if you pay attention the market you are in will give you all the answers if you just stop for a second and think.
As the answers you receive become more focused you will be able to better adjust your programming in order to reach the “next level.” So here are my thought on how to set yourself up for success…
By John Graham
The main thing a young instructor can do to get in front of people is… to get in front of people.
Most instructors are too shy or worried about their information that they never discuss it openly with others for fear of reprisal.
In days gone by, the model to get known was to teach tour players and hope they mention your name so you get asked by magazines to submit articles. That model is long dead. Instructors no longer need to rely on tour players to promote themselves.
By Will Robins
Cash is king but recurring revenue rules all.
For those of you who are going towards the coaching model, you have started to understand the multiplier that coaching can bring.
Instead of a one hour lesson you can now teach six, eight, twelve people. When you do that you’re multiplying that hour by eight people instead of just one and often doubling even tripling what you make per hour.
One of the very best ways to get started is with a junior coaching program. Junior coaching programs are one of the best ways to create recurring cash flow because kids needs to be at class every Tuesday at 3:30 and are willing to commit for six months to one year and stay in your program from the age of five, maybe all the way through 18.
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By Dr Rick Jensen
Early in my professional career, I left my associate professor position at the University of Florida and moved to South Florida to start my Sport Psychology consulting business. Thankfully, the Director of Instruction at the Academy of Golf at PGA National, Mike Adams, was gracious enough to invite me to join his team of instructors and incorporate mental skills training as part of the Academy’s golf schools. The opportunity provided me with a base level of income upon which I could begin growing my private consulting business.
Each week, along with the other Academy instructors, I would commit several days to work with the students enrolled in our weekly golf schools. The remainder of the week was ours to fill with private lessons or other activities. The more private lessons we had, the more income we would generate.
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